Partnering with BEAM Gymnastics
BEAM Gymnastics were already a familiar and trusted name in their community and came to us looking for a creative partner who could sharpen their brand and manage ongoing marketing. We helped them refine their visual identity, simplify messaging and produce the everyday assets a growing club needs — from logo and kit designs to branded merchandise and promotional materials.
Working with our creatives to drive their brand forward
Working closely with the BEAM team, we turned that refreshed identity into practical marketing tools that work hard day-to-day. The result is a cohesive, recognisable brand that strengthens trust with parents and local supporters and supports the club’s growth as they expand classes and community outreach.
We begin every project by listening — mapping BEAM’s members, competitors and core strengths. That research informed a clear, prioritised plan so design and marketing efforts had measurable goals (membership growth, local awareness, class sign-ups) rather than being purely aesthetic.
From logo refinements and colour systems to branded clothing and merchandise, our work focused on consistency and clarity. Assets were created to be easily reused across channels so BEAM could present the same professional look whether a family sees them on kit, on social or at an event.
Branding is only useful if it’s kept active. We provide ongoing marketing support — campaign creative, content calendars, and performance reviews — so BEAM can respond to seasonal demand, test offers and scale what’s working without losing the club’s identity.
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